Basic Onpage Optimization Checklist

Search Engine Optimization

On-page optimization is an essential aspect of SEO & is much varied from off page optimization. You can do the on-page optimization with some changes given to the website inner elements.

Here's an Onpage Optimization Checklist 2019 for a strong on-page optimization which would be helpful for an SEO analyst:-

1. Meta title

Make assured that your meta title is set within your source code. It should be in the head part of the HTML Document. Make your title charming and more search friendly. Remember to include your keyword within the meta title.

2. Meta description

Your metadata shows up on Google or Bing search snippets. Make sure your description is a powerful reason to click through to your website and don't forget to carry your keywords within your description.

Sabran Siddique SEO Analyst

3. Document title (H1 Title)

Make assured that you have same meta title as your <h1> or webpage title. it is not suggested that you should not use different titles. Use only one <H1> per page.

<H> Tags For SEO

4. SEO Friendly URLs

Keep your URLs descriptive, short, use hyphens and avoid underscores.

For example: 'sabransiddique-seo-on-page-checklist' is good than 'sabransiddique-seo-on-page-checklist?=weired-url-777'.

SEO Friendly URls

5. Use subheadings (H2, H3, H4)

Make assured your subheadings increase the readability to your content and it will be a better navigator. Try to include your most important keyword within it for a good knowledge of search engine what kind of content you have given.

Subheadings structure

6. Use multimedia

Use multimedia like photos, gifs, videos to engaging searchers on your website and diminish the bounce rate on your site. User should have a good experience by visiting your website this keeping them engaged further.

Multimedia

7. Drop your keyword early

You have to make sure your target keyword inside the first paragraph or the first 100 words of the content.

Keywords

8. Mobile friendly

If you are an SEO analyst, you should know that Google never supports non-mobile friendly websites. so, make sure your site is mobile friendly, if not, just modify with a mobile-friendly template.

Responsive

9. Improve website load time

Make sure that your web pages load fast. I can suggest some simple ways to improve your website page loading time.

Website speed

Page Speed Info

• I would recommend optimizations to improve the user experience. There are a variety of technical factors such as the web server engine and routing rules that can impact server responsiveness.
• A general rule is to keep your page under 5MB in total file size.
• Optimize Images By tinypng.com
• If your page appears to include images which are poorly optimized. Properly formatting and compressing images can have a significant impact on page load performance.

Search Engine Optimization Practices

SEO BEGINNER'S GUIDE: BEST PRACTICES

SEO is the short form of the search engine optimization. It involves optimizing a website or a webpage with most appropriate ingredients sufficient for its visibility in search engines. Long years back till the beginning of 20^th century no one bothered about internet and its benefits but they using it as mailing purposes and so on. 

History of Search Engine Optimization

When the World Trade Center destroyed by Al-Qaeda in 2001, then everyone depends the search engine to know more about that incident. The Google couldn’t show sufficient information about the incident and the engineers in the Google family were realized about their big drawbacks of crawling websites. Then they decided to publish their tricks about website crawling, basic needs connected for indexing a website in their search results. Google published their secret tips through a document named SEO starter guide. Then each and every webmasters were able to read and improvement skills in website optimization and began their practices in optimizing websites for search engine visibility. Later most of the secrets shared by Google were misused by webmasters by over usage, spamming, trying to manipulate the search listing etc. Google called such type of activities as spamming and they forced to change their algorithm against the webmasters' activities. Google continued the editing of their algorithm till now. For each and every major changes they have done, given unique names.

THREE MAJOR ASPECTS OF SEO

1.  Keyword Research & Analysis

The key word researching is the initial stage of SEO before creating the website

2. ON-PAGE SEO

This is the second aspect of optimization as discussion about building a search engine friendly site.

3. OFF-PAGE SEO

The last aspect considering as the off-page building links to promote your site and page and discuss analytics to determine what has been going on and what has not and continue the optimization by using information what we need.

Search Engine Optimization Techniques

There are two types of search engine optimization techniques. Black Hat & White Hat are commonly used SEO techniques. White hat search engine optimization techniques includes most authorized SEO practices allowed by Google webmasters guidelines. But black hat search engine optimization techniques includes unethical practices which are not allowed or permitted by the Google guidelines.

SaBran SiddiQue