Search Engine Optimization Practices

SEO BEGINNER'S GUIDE: BEST PRACTICES

SEO is the short form of the search engine optimization. It involves optimizing a website or a webpage with most appropriate ingredients sufficient for its visibility in search engines. Long years back till the beginning of 20^th century no one bothered about internet and its benefits but they using it as mailing purposes and so on. 

History of Search Engine Optimization

When the World Trade Center destroyed by Al-Qaeda in 2001, then everyone depends the search engine to know more about that incident. The Google couldn’t show sufficient information about the incident and the engineers in the Google family were realized about their big drawbacks of crawling websites. Then they decided to publish their tricks about website crawling, basic needs connected for indexing a website in their search results. Google published their secret tips through a document named SEO starter guide. Then each and every webmasters were able to read and improvement skills in website optimization and began their practices in optimizing websites for search engine visibility. Later most of the secrets shared by Google were misused by webmasters by over usage, spamming, trying to manipulate the search listing etc. Google called such type of activities as spamming and they forced to change their algorithm against the webmasters' activities. Google continued the editing of their algorithm till now. For each and every major changes they have done, given unique names.

THREE MAJOR ASPECTS OF SEO

1.  Keyword Research & Analysis

The key word researching is the initial stage of SEO before creating the website

2. ON-PAGE SEO

This is the second aspect of optimization as discussion about building a search engine friendly site.

3. OFF-PAGE SEO

The last aspect considering as the off-page building links to promote your site and page and discuss analytics to determine what has been going on and what has not and continue the optimization by using information what we need.

Search Engine Optimization Techniques

There are two types of search engine optimization techniques. Black Hat & White Hat are commonly used SEO techniques. White hat search engine optimization techniques includes most authorized SEO practices allowed by Google webmasters guidelines. But black hat search engine optimization techniques includes unethical practices which are not allowed or permitted by the Google guidelines.

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